trottola-bisThe world of industrial design includes a series of objects, project methods and production techniques which have always had a great charm. Since from the Arts and Crafts movement, born in the United Kingdom during the XIX century, the way to conceive ordinary objects dedicated to the daily life changed completely. This kind of innovation happened thanks to the English industrial revolution, which introduced the concept of mass production. On the other hand the movement retrieved a creative approach linked with the design of implements and furniture.

Many Italian designers actively contributed to the development of this discipline during the ‘900, actually defined with the English expression “Design”. Through their creations, which were the expression of an industrial production quality internationally avowed, it’s been possible to admire some of the best examples of how is possible combine the artistic point of view with the production of common use objects, realized in huge quantities. It’s interesting to note that objects realized by these great authors always demonstrated a strong attention to the details. Each part of the geometrical definition, each selected material and also the design of joints between different parts of the object represent the best expression of a functionality put in practice through very expressive forms.

I believe that a good architect must keep a very important lesson from the world of design, which is shown through the constant attention to the detail. When this kind of precision is transferred to the world of architecture, suddenly buildings deserve a higher communicative power. Every parts that compose a building, studied in order to fuse together into a unique organism, must contribute to the expression of the main idea which has driven the project. So it will also be possible to obtain an important advantage considering the economical point of view, availing a constant and continuous optimization, which is a typical characteristic of the industrial design world.

Moreover I believe that a direct approach with this kind of design, considering the possibility to work on small dimension objects and easily feasible with low costs and in a short period of time. The industrial design is a field characterized by a continuous innovation, dedicated to the development of new design techniques and production methods, aiming to allow the realization of new objects for the society.

Into this page I’m going to collect some experiments that will help me to improve my sensibility, aiming to transfer this important quality to the world of architecture in order to better control each part of the project and build a close relationship between technological innovation and expressivity.


Immagine iniziale


This project has been developed participating to WAAS – Workshop on Advanced Architectural Structures, 2009 edition, organized by Prof. Arno Pronk and held at TU Delft in the Netherlands. The workshop, dedicated to deepen the use of avant-garde design instruments and building techniques for architecture, it’s been useful in order to learn some design software, such as Grasshopper, plug-in for the best known McNeel Rhinoceros. The course, held by the McNeel Official Trainer Rinus Roelofs, was divided in a first part dedicated to the basics for the use of the software and a second phase focused on the autonomous development of projects by the participants. At the end of the workshop the TU Delft rapid-prototyping laboratory (TNO) offered the realization of the projects through a nylon-base 3D printer, with a maximum volume of 50x50x50mm.

To the project details




The project starts from the experimentations dedicated to a generative graphics software, called Autoshop and developed by the society Signwawe UK. This software, which is nearly similar to the most famous Photoshop, give a series of functions dedicated to drawing and image editing. Autoshop allows to do some operations in a completely automatic way, so offering results which are substantially unpredictable.

To the project details